Minh Tran

We caught up with insta legend @thismintymoment to talk life, style and advice for fellow creatives. Minh let's us in on what's next for him and his career:


Can you tell us more about who you are, what you do, and why you do it.

My background is in architecture, but I have been working primarily as a graphic designer. However, I’m planning to make photography a bigger part of my future work. My personal photography projects have been a way for me to express my own aesthetic and vision, and without client constraint. It's about storytelling, and creating a moment that will have its own life long after the present.


What are you looking forward to in 2016? 

Traveling, and visiting new places and meeting new people. Really expanding my horizons.  


What's a day in the life like for you? Can you walk us through your daily routine?

Since I work for myself, I can vary my schedule quite a bit. Although my work can be quite demanding, the perk of running my own business is that I can take off in the middle of the day to go to the beach, go to a yoga class, or drive off somewhere to take photos. However, the one thing that I must do is a few fetch session with my two office companions, my Labradoodle and Terrier Mix puppies.


What are some things that have been inspiring you or of recent interest (reading, watching, visiting, cooking, etc)?

This year I took a trip to Scandinavia - visiting Norway, Sweden and Denmark which was very inspiring. I was also obsessed with Marie Kondo’s book, “The Life-Changing Magic of Tidying Up.” It really gave me a perspective on simpifying; not only my possessions but all aspects of my life. The idea of keeping only the things that spark joy really strike a chord in me. It made me clean out my house and only keep only a few possession that I truly love.


What's the last album you listened to?

I’ve been in a Philip Glass mode recently.  However, when mid-day comes, I would listen to a lot of electronic music to keep the energy going. A particular record that I really like this year is Bjork’s “Vulnicura," which fuses her avant garde styling with an amazingly lush classical arrangement.


Do you feel that your personal style reflects your work (or perhaps vice versa)? In what way?

In my work, the most important thing is about creating a mood, and having a reductive approach that distills down to the essential. Similarly, my daily wardrobe is mostly about simplicity and comfort, while still looking put together.  


Who are your style heroes?

I’m really envious of anyone that commit to a uniform and disregard current fashion and trends. People such as photographer Bill Cunningham or designer Alexander Wang. Their wardrobe is not only practical and timeless, but it also gives them a strong signature look.


What are some of your other hobbies and passions?

I'm a design addict - so I love to check out all the latest architecture, furniture designs and art in my city. A bulk of my work is to discover new photography locations that have not been used extensively. So I love to drive around the city and try to discover buildings and spots that have been forgotten or neglected.


What words of advice or encouragement would you like to give to the modern day creative?

I would encourage the modern day creative to experiment and find your own voice and style. A good image is not about what equipment or app settings, it's about having a vision. Also, each image should either have an emotional component or provide a visual play that allows, as Diana Vreeland put it, "the eye to travel".



Check out Minh on Instagram @thismintymoment. And follow us @nephewsco as we share a couple of his sick visuals this week.



- Photos via Minh Tran


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